Most apps with the word friend in the copy are engagement apps in disguise. A reflection on what software built for friendship would actually look like — and why ritual matters more than reach.
Most apps are built to win your attention. What if one were built to hand it back? A reflection on software that serves the relationship, not the session.
The friendships that survive adult life share one trait: regularity. Research shows why a weekly cadence matters more than grand gestures.
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